Our quantitative Patient Journey and Segmentation framework captures cross-stakeholder dynamics of treatment choice to identify discrete target patient segments
Recognition
How do patients first become aware of symptoms? How do they seek medical care?
Where do patients initially present and where are they initially diagnosed?
& Diagnosis
Where do patients initially present and where are they initially diagnosed?
Selection
What patient characteristics are most likely to receive your brand?
What patient characteristics and/or external factors influence treatment choice?
Selection
What patient characteristics and/or external factors influence treatment choice?
Access
What access hurdles are patients experiencing related to your brand?
What are the switching dynamics related to your brand and competitors?
Progression
What are the switching dynamics related to your brand and competitors?